Personally I am very fond of strawberries and cream, but I have
found that for some strange reason, fish prefer worms.
So when I went fishing, I didn’t think about what I wanted.
I thought about what they wanted. I didn't bait the hook with
strawberries and cream. Rather, I dangled a worm or grasshopper
in front of the fish and said: "Wouldn't you like to have that?"
Why not use the same common sense when fishing for people?
~Dale Carnegie, from How to Win Friends and Influence People~