I like this tradition of Haldi Kumkum very much. It is prevalent in mahharashtra,MP and southern states.Most of the time two times in a year..once after 14 January and second time either in navraatri or in Shravan maas, women perform it.best part I like is that evryone is dressed to the hilt:)..in silk, Kanjeevarams, sarees,jwellery and here in Chennai with Malli poo(mogra flowers).
For this they invite all the ladies home, some people give the invitation by offering Sindoor Then at home..... they welcome you with Turmeric and Sindoor. You sit there. Then they will give you few things...like fresh coconut,few betel leaves..sachet or small fancy boxes of turmeric and Sindoor, some money ..coin...Supari and some small thing to eat.With this they may offer you some small gift also. In these days in Dewas the whole market used to be full of small items, as people buy in bulk, may be a spoon, box,bag anything. Then in the end you are offered some sweet saunf and dabbed with Itar(perfume). This tradition is considered to be very auspicious.
yesterday i went to two houses and was amazed to see their Golu and pooja preparations and i have two more invitations:). So much fun:)